A library is the new community center. They are about connecting people with the resources they need and helping them discover a new world of possibilities .
01 | The Concept
02 | The Mark
The Jackson District Library system needed a new identity the reflected their purpose. A place to discover. The open-door “J” delivers that concept.
03 | Logotype
04 | Branch Specific Logos
05 | Information Icons
Color was used, along with icons, to act as physical and digital wayfinding. This helps library users navigate the offerings efficiently.
06 | Bookmobile
07 | Merchandise
